Social Media Coordinator: Amplify NY AG’s Messaging

Posted on: 07-05-2025

Description:

Duties Description Executive Division
 Press Office - New York City
 Social Media Coordinator
 Reference No. PO_NYC_SMC_6385
 
 Application Deadline is May 16, 2025
 
 The Office of the New York State Attorney General's (OAG) Executive Division is seeking a detail-oriented digital media professional to serve as Social Media Coordinator. Drawing on their experience with social media platforms, marketing, and project management, the Social Media Coordinator will be responsible for executing the Attorney General's (AG) social media content to amplify OAG's messaging and outreach efforts. This position reports to the Digital Director and is located in the New York City office.
 
 Duties:

• Executing and developing compelling social media content to drive awareness of and engagement with OAG's mission, priority initiatives, and more.
• Serving as an integral member of AG's Press Office and regularly partnering with internal stakeholders such as Intergovernmental Affairs, Policy and Legislation, and legal bureaus to align the press and digital strategy while also ensuring message consistency and amplification.
• Under the direction of the Digital Director, posting on and managing OAG's social media accounts.
• Recommending opportunities and long-term strategies to work with the Digital Director to grow OAG's followers and online community across platforms, including developing and executing digital campaigns across multiple social media channels.
• Applying a data-driven approach to gain insight into how OAG's messaging efforts are being received, including tracking engagement analytics and other digital metrics, establishing benchmarks and goals, and preparing regular reports for senior leadership.
• Other duties and projects as assigned.

Minimum Qualifications Qualifications: 

• A minimum of two (2) years of relevant digital experience, including demonstrated experience executing effective digital campaigns for public or private organizations or elected officials.
• Strong understanding of online content consumption and engagement, including a firm knowledge of social media strategy, planning, and tactics.
• Ability to deliver content and projects in a fast-paced environment.
• Fluency and expertise in using and leveraging a range of digital tools and major social platforms and experience managing and growing large social media followings.
• Excellent writing, editing, and advocacy skills, including a strong attention to detail and an ability to write in a principal's voice.
• Adept at time and project management, must be able to work on multiple concurrent projects simultaneously, and effectively manage and sequence priorities.
• Highly collaborative with effective interpersonal communication, problem-solving, and teamwork skills.

Preferred Skills and Experience:

• Familiarity with the governmental institutions in New York City, New York state, and national offices.
• Prior, relevant work experience for a candidate or public official.
• Experience with graphic design.
• Experience with email strategy and data management.
• Experience in any of the following:

- Adobe Creative Suite
 - Canva
 - Search Engine Optimization (SEO)
 - GovDelivery
 - Coding websites and microsites, including knowledge of HTML/CSS
 - Proficient at using CMSs (WordPress, HiFi, Drupal, etc.)
 - Creating interactive graphics using Java, Tableau, etc.
 - Video filming, creation, and/or editing 

• Fluency in other languages is a plus, but not required.

Additional Comments The annual salary for this position is $63,160 + $4,000 in location pay. As an employee of OAG, you will join a team of dedicated individuals who work to serve the people of our state through a wide variety of occupations. We offer a comprehensive New York state benefits package, including paid leave, health, dental, vision, and retirement benefits, and family-friendly policies. Additionally, OAG offers a robust Workplace Flexibilities Program with multiple options for employees, including telecommuting (up to two days per week) and alternative work schedules.
 
 Some positions may require additional credentials or a background check to verify your identity.

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